General Manager

Purpose for this role: Lead the implementation of sales plans and programs across a widespread area of responsibility or cluster of countries, to ensure consistent growth and achievement of overall Etihad's sales and cluster revenue targets. Manages a team of country managers and sales managers. SPECIFIC RESPONSIBILITIES   - Participate in defining sales strategy and objectives to ensure alignment with overall Etihad's objectives and external trends. - Develop and monitor sales plans to ensure sales strategy is properly implemented across the markets and expected results are reached. - Define area sales targets and possible channels to be used to ensure consistent contribution to overall Etihad's results. - Manage and coordinate intermediary activities to ensure achievement of agreed targets and respect of terms and conditions. - Manage the overall direction and coordination of the team to achieve agreed sales targets. - Develop and implement sales and marketing initiatives to ensure key revenue targets are met - Develop and maintain excellent relationships with third parties (e.g. travel agencies, corporate customers, governmental authorities) to ensure effective brand positioning among strategic clients - Develop, manage and stipulate a portfolio of contracts by counselling district sales representatives to ensure that Etihad market positioning is improved and compliant with overall commercial strategy - Liaise with local governmental authorities to ensure compliance with all local regulations and policies - Engage with Etihad's partners to conduct joint negotiations with clients or intermediaries to optimize company visibility and to exploit new commercial channels and possibilities - Develop, implement and manage the local sales channel strategy according to Etihad guidelines in order to ensure the maximization of company reach and revenues possibilities - Monitor sales KPIs and dashboards to identify areas of improvement, new initiatives and propose corrective actions - Lead the top-to-top meeting with key customers to ensure building of strong relationships in alignment with Company's long term direction - Develop, implement and manage sales channels selection guidelines to ensure best channels are selected to ensure optimization of commercial investments - Guide, coach and provide internal / external feedback to the managerial team to develop leadership and professional skills and to ensure increase of revenues - Cascade, implement and review sales incentives schemes and pay-out for the assigned area of responsibility to ensure timely and proper recognition of sales targets